Product Photography

In a crowded digital marketplace, your product photos are your silent salesperson. In the split second it takes for a customer to scroll, your images decide whether you make the sale or lose the click. This is the power of strategic e-commerce photography, and it's where we excel.

As a team of premier product photographers, Rufus & Cooper goes beyond simply capturing images. We partner with you to create a high-performance visual brand identity. We craft compelling, scroll-stopping creative that not only looks beautiful but is also engineered to convert.

What is e-Commerce Photography?

Commerce photography is the discipline of creating images specifically designed to drive sales and enhance brand perception. It’s the difference between a photo of your product and a photo that sells your product. Unlike basic product shots, it combines technical skill with creative direction, market understanding, and a deep focus on the customer journey, from social media ads right through to the "add to cart" button.

More Than Just a Product Photography Studio

At Rufus & Cooper, we are not just a supplier; we are a full-service, end-to-end creative studio designed for efficiency and exceptional quality. When you engage us, you get a dedicated product photographer, director, stylist, and producer, all under one roof. This integrated approach means we can concept, shoot, edit, and deliver an entire campaign's worth of assets without the roadblocks that come with outsourcing.

Our process begins with strategy. We dive deep into your brand and commercial goals to translate your vision into a rock-solid creative concept. This work is powered by our state-of-the-art product photography studio in Melbourne: spanning three fully-equipped, temperature-controlled and versatile spaces. These studio spaces are available as part of the full creative process, or as a creative studio for hire for producers and creatives.

Our Ecomm Photography Services

We create visual assets for every stage of the marketing funnel, from awareness to sales. Our ecomm photography services are built to deliver results, from simple packshots to full-scale campaigns.

• High-End Product Photography: Crisp, perfectly lit images that showcase your product. Includes clean-background packshots, ghost mannequin, and 360° product spins.

• Lifestyle & In-Context Photography: Aspirational images that place your product in context. Includes on-location shoots, modelled apparel, and styled food & beverage photography.

• Social Media & Ad Creative: Scroll-stopping, high-impact content built for ad platforms. Includes dynamic stop-motion, short-form video for Reels, and formatted ad assets.

• Campaign & Brand Photography: The high-concept hero imagery that defines your brand, from billboard & in-store work to homepage hero banners and digital lookbooks.

E-Commerce Photography FAQs

Ecomm photography (or packshot photography) typically refers to clear, descriptive images on a plain background, designed to show the product accurately on a store page. Lifestyle photography is more aspirational, showing the product in a "real-world" context to sell the feeling of owning it.

Please provide your products in "hero" condition: clean, wrinkle-free (for apparel), and with all labels pristine.

Of course! We are a full-service studio offering both product photography and videography. We highly recommend capturing both photos and dynamic video for a highly efficient way to build your asset library.

Let's Create Content That Converts

Your brand is unique. Your commerce photography should be too. Stop settling for images that don't perform. If you're ready to elevate your brand and see a real return on your creative investment, let's talk.