“Great imagery does more than just display a product: it evokes a feeling, sets a mood, and tells a story.”

Editorial Photography Melbourne.

At Rufus & Cooper, we specialise in high-end editorial photography that cuts through the noise. Whether you are a fashion label launching a new collection or a creative agency with a big idea, our Melbourne team brings the technical expertise and creative eye needed to produce world-class visual narratives.

We take the stress out of production, bridging the gap between a rough concept and the final shot to deliver photography editorial work that captures the true essence of your brand

What is the Difference Between Editorial and Commercial Photography?

While the lines often blur, the intent behind the image is what sets them apart.

Commercial photography is usually all about the product itself—showing off features and clarity to get that immediate sale (think clean e-commerce or catalogue shots).

Editorial photography sells more than a product, it sells a feeling.

Designed to capture mood, lifestyle and story, it’s ideal for brand lookbooks, seasonal launches, magazine features and social campaigns where connection matters more than a hard sell. By placing your product in context, editorial imagery builds brand identity, creates emotional resonance and makes your audience want to be part of the story.

If you want to build a brand identity that sticks, editorial imagery is the key. It gives your product the context that makes people want it.

Bringing Your Campaign Photography to Life

Successful campaign photography takes more than just a camera; it takes a cohesive vision. We work alongside Art Directors, Marketing Managers, and Designers to turn loose ideas into polished campaigns.

Our approach to photography editorial projects involves a deep dive into your brand's aesthetic. We look at every element, from how the light hits to the perfect colour grade to make sure the final images hit your specific goals. Whether you’re aiming for a gritty, industrial edge or a polished, high-fashion look, our team adapts to the brief to deliver the right energy across every frame.

Precision Control in Our Studio

The difference between a good image and a great one usually comes down to environment. High-concept editorials need a space where you can control every variable.

We shoot our editorial work right here in our own dedicated facility. Having immediate access to our professional studio space in Melbourne means we can build custom sets, dial in the lighting perfectly, and give your talent and creative team a comfortable, private space to work. It ensures that bad weather, fading daylight, or location hassles never mess with the quality of your editorial photography.

Collaborating on mood boards, shot lists, and logistics to make sure the vision is solid before we even pick up a camera.
Crafting the specific atmosphere for the story, from soft, natural aesthetics to dramatic, cinematic shadows.
Running a seamless, stress-free set with a fun vibe to keep the energy high and make the day enjoyable for everyone involved.
Ensuring skin tones, garment details, and textures look flawless while keeping that high-quality, editorial finish.
Managing a smooth end-to-end workflow with clear communication, delivering assets that are ready for print, web, and social.

A Full-Service Creative Partner

The hardest part of a shoot is usually the logistics. Juggling freelancers, renting gear, and scouting locations can water down your creative vision and blow out the budget.

At Rufus & Cooper, we make it seamless. We handle the heavy lifting so you can focus on the creative direction. Our process includes:

Editorial Photography FAQs

Our packages are bespoke, depending on the scale of the production. Generally, they include pre-production planning, a full or half-day shoot in our studio, a professional lighting setup, and high-end post-production (retouching and colour grading) to ensure a consistent visual style.
Absolutely. While we love collaborating with agency Art Directors, we also help brands build their visual narrative from scratch. We can advise on lighting styles, mood boards, and composition techniques that will best translate your brand values into editorial photography.
Standard editing covers global adjustments like colour correction and exposure balancing. High-end retouching, which is standard for editorial photography goes much deeper. It includes detailed skin work, garment reshaping, removing distractions, and composite work to create a flawless, magazine-quality final image.